Updated: July 25, 2022
Effective: August 1, 2022
Palisade understands that you care about how information about you is used. This Privacy Policy (the “Policy”) explains how we collect information pertaining to businesses and business people (“Business Information”) and all other types of information, including personal information, through our online services (the “Services”), website, and mobile applications (collectively with the Services, the “Site”); how we maintain, use, and share that information; and how you can manage the way information about you is handled.
I. Introduction
This brief summary of certain information in this Policy is intended to help you quickly understand who Palisade is, how you can opt-out of our database, and the potential outcomes of remaining in our database.
Palisade collects business contact and similar information related to individuals when they are working in their professional or employment capacity, and uses this information to create professional profiles of individuals and profiles of businesses. We provide this information to our customers, who are businesses trying to reach business professionals for their own business-to-business sales, marketing, and recruiting activities.
At the Privacy Center you can also submit an access request or claim your professional profile and update your profile information. Using the Privacy Center is the quickest and easiest way to access your information or have it deleted or corrected. However, if you prefer to email or call us, our contact information is listed under the “Contact Us” section at the end of this Policy.
By remaining in our database, you may be contacted by our customers when they are conducting their business-to-business sales, marketing, and recruiting activities. Communications you receive from our customers may be relevant to your profession or employment role, but we cannot guarantee that you will find such communications to be relevant or of interest to you.
II. How we Collect Information
A. Where does Palisade get the Business Information for its Business Profiles?
Palisade creates profiles of business people and companies, which we call “Professional Profiles” and “Business Profiles,” respectively. Once we have collected Business Information about a person or company, we may combine multiple data points regarding a single person or company into a Professional or Business Profile. The resulting directory of Professional and Business Profiles (the “Directory”) is then made available to the users of the Site and our customers and strategic partners. Business Information that may be provided in a Professional Profile includes name, email address including business and/or other email addresses (including “freemails” such as Gmail, Yahoo, Hotmail, etc.), job title and department, phone number (general or direct business numbers, faxes, and/or mobile numbers), company name, postal address of company and business-related postal address of the person, employment history, and education history. Business Profiles may also include links to articles by, about, or quoting an individual, and links to an individual’s social media profiles.
Palisade obtains the data for its Business Profiles in several ways, including:
- Our search technology scans the web and gathers publicly-available information.
- We license information from other companies.
- Our users and customers contribute information about themselves or other people and companies.
- Through market research surveys, phone interviews, and other research conducted by our in-house research team.
Palisade also makes certain limited Business Information from its Professional Profiles publicly available in our directory pages on our Site (the “Public Directory”). The categories of Business Information that may be made available in the Public Directory include past or current name, company, company headquarters telephone number, office address, job title, and/or education information.
B. How does the Palisade Community Edition and the Palisade Contact Contributor Work?
Palisade offers a service called Palisade Community Edition (“Community Edition”). To subscribe to Community Edition, a user must install software offered on the Site known as the Palisade Contact Contributor (the “Software”) or otherwise provide Palisade with access to the user’s email account. When a user installs the Software or otherwise provides Palisade access to an email account, the user allows Palisade to access certain Business Information stored by the application that the user’s computer uses to manage the user’s email and contacts, known as an “email client” (e.g., Microsoft Outlook) or stored by a provider of cloud services for email (e.g., Google Apps). If required to access this Business Information stored on the user’s computer’s email and contact application(s), the user may need to provide Palisade with the necessary username and password information. We use this Business Information to improve the size and quality of our Directory. In exchange for allowing this access, the user receives a subscription to Community Edition at no charge under specified terms and conditions (available at terms-of-use).
Information that may be collected from the user’s email client includes the following, if available:
- Name
- Email address
- Job title and department
- Phone numbers (general or direct business numbers, faxes and/or mobile numbers)
- Company name
- Postal address of company
- Business related postal address of person
- Corporate website URLs
- Social media URLs
- Metadata such as Internet Protocol addresses, the dates email messages are sent or received, and subject line information
- Email addresses, names, and job titles of recipients and senders
To ensure the integrity of the Directory, we take the following steps:
- Business Information Only – Emails sent to Community Edition users from consumer-oriented email services (or “freemails”) such as Gmail, Hotmail, or Yahoo, are disregarded.
- Unattributed – We do not disclose who contributed particular information using the Palisade Contact Contributor software or other contribution methods, except as discussed below. (See “Disclosures to Service Providers,” “Disclosures for Legal Reasons,” and “Disclosures to a Buyer of the Company”)
- Opt Out – Anyone added to the Directory may request to be removed at any time, via email, web, or a toll-free number. We will fulfill such requests as promptly as we can, and in any event within any time period that may be required by applicable law.
Palisade does not “read” the body of email messages; our technology automatically extracts only the data we describe in this Policy. We do not collect data from custom fields or notes in the email client.
Information extracted may continue to be shared as described above as long as the Software remains installed or the user continues to allow Palisade’s access to the user’s email account. To stop sharing information with Palisade, a user can uninstall the Software at any time or disable Palisade’s access to the user’s email account through the user’s email account settings.
C. Customer Information
Customer Information Collected. Palisade may collect the following information from or regarding its customers: (1) personal contact information regarding users of the Services (“User Information”); (2) information uploaded or otherwise provided to our system by a user of the Services (“Uploaded Information”); (3) usage logs regarding the use of the Site and Services, including logins and other actions taken, time stamps, IP address, and other usage data (“Usage Logs”); and (4) any other information from or relating to users of our Services (“Related Information”) (collectively, “Customer Information”).
Certain users may be provided access to the Site through a company’s license agreement. Such company may require that one or more users have global rights to access any and all information of every user that has access through that company’s Palisade account. Questions or concerns regarding the rights of other individuals in your company to access your information should be addressed to your company.
Use of Customer Information. Customer Information may be used for Palisade’s legitimate business interests in connection with a customer or its users’ use of the Site, including to respond to user inquiries and fulfill user requests, complete transactions, provide customer service, send administrative information, and to personalize user experience with the Site. We may use Customer Information to better understand our users in general and to test, develop, improve, and enhance our Services and Site. We may use Customer Information to contact customers or its users in the future about services, promotions, opportunities, and other general information about Palisade. We may use Customer Information to investigate and prosecute potential breaches of Palisade’s security or license agreements.
Palisade will not disclose Customer Information to any third party except in connection with a legitimate use as set forth in this Policy, in connection with a bona fide legal dispute to which such information is relevant, in response to valid, compulsory legal process, in response to a valid data subject request where required by applicable law, or as otherwise required by law. Palisade will, whenever possible, obtain confidentiality agreements from any service provider to whom Customer Information is disclosed and ensure any recipient service providers are committed to employing appropriate technological security measures.
Palisade employs reasonable security and back-up procedures to protect Customer Information. However, in the unlikely event there is a loss or corruption of Customer Information, Palisade is not responsible or liable for such loss or corruption. We encourage our users to retain copies of all Uploaded Information on their own system.
D. How else does Palisade Collect Information?
Information submitted through our Site. Visitors to our Site may choose to submit their name, email address, phone number, and/or other information so that they can learn more about our Services, register to take part in a Palisade-sponsored event, participate in a survey, contest, or sweepstakes, or apply to Palisade’s open job positions, among other things. By accessing, using, and/or submitting information through the Site, including by filling out forms on our website, regardless of whether the form is ultimately submitted, a user of the Site consents to the practices described in this Policy with regard to the information collected about them. If you do not agree with this Policy, you should not submit any information through our Site and you must delete all cookies from your browser cache after visiting the Site and refrain from visiting or using the Site.
Managing Professional Profiles. Palisade allows any person to claim their Professional Profile and to update the information listed about them in their Professional Profile. We use the information submitted to update a Professional Profile solely for purposes of verifying such person’s identity, updating their Professional Profile information, and honoring such person’s privacy preferences. For additional information, see the “Your Choices” section below.
Use of our Services. In order to use certain Palisade Services, users may be required to register. From time to time, we may use a user’s email address to send information about our products and services. Recipients are provided with an opportunity to opt out of receiving such emails. We may also communicate with users regarding their use of our Services or Site, including changes to this Policy.
Providing information to our customers. We receive information about our customers’ end-users from or on behalf of our customers. Because of the nature of our Services, this information may contain any type of data, but typically includes name, contact information, and company information, such as company name. We may also collect data automatically through use of our Services, as described in the “Cookies and Similar Technologies” section below. Any information provided through a website, application, or service on which a customer uses our Services is subject to the customer’s privacy policy and applicable terms. When we provide our Services to a customer, we generally act as a “data processor,” and the customer is considered to be the “data controller,” as further described in the “When Palisade is a Controller” and “When Palisade is a Processor” sections below.
Referring a friend. If a user invites a friend to join Palisade, we will ask for such friend’s name and email address, and we will automatically send such friend a one-time email inviting them to visit the Site.
Purchasing our products and Services. Purchasers of our online subscription-based Services may need to provide credit card or other payment information. We will use that information solely for the purpose of fulfilling the purchase request. We will store credit card or other payment information in an encrypted form and will not sell, share, or use it again without prior consent. (The only exceptions are described in the sections below on “Disclosures to Service Providers,” “Disclosures for Legal Reasons,” and “Disclosures to a Buyer of the Company”).
Using our mobile applications. We collect certain information including your device type, operating system, location, platform used, device ID, and the date of last use, among other non-personally identifiable information, through the downloading and use of our mobile applications. We may also collect other information such as the user’s name, email, company name, and information about the user’s account with us. We may also collect calendar information such as calendar meetings, including meeting participants, meeting description, subject, and date and time of the meeting if a user enables our calendar integration. This information is collected to provide you with certain app features, such as meeting briefs with meeting and contact details within the app.
Using Palisade Integrations. As part of the Services, Palisade may make available to its customers certain “Integrations.” In using Palisade’s Integrations, such as Palisade’s SFNA and web browser extensions, Business Information from customer’s CRM, MAT, or sales enablement software may be transmitted to Palisade for purposes of matching or cleansing the customer’s data against Palisade’s database as a feature of the Services. In that event, Palisade may retain and store such Business Information for purposes of identifying potential contacts to supplement the Services, verifying the accuracy of such Business Information, removing out-of-date Business Information from the Services, or otherwise improving Palisade’s research processes and the content provided through the Services. Information so received may be difficult to attribute to one specific source, and we will not disclose the source of particular data, if available, except as required by law. In the event that any customer wishes to opt out of Palisade’s use of such information, they may do so by visiting the ‘Data Sharing’ settings page within the Palisade Admin Portal and adjusting the appropriate controls.
Connecting the Services to an email account or calendar. In order to provide certain Services, Palisade may require access to the user’s email account and/or calendar (e.g., through G-Suite or Office 365). Depending on the specific Services being used, we may collect email header information, email subjects, email bodies and attachments, and calendar meeting information such as meeting participants, meeting description, subject, and date and time of the meeting. Customers have control over what data is collected, including which mailboxes are connected, whether message attachments or content is collected, and which emails or email domains should not be collected. Palisade’s access to and use of information received from Google Accounts will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
From our affiliates. Palisade may obtain personal information from our affiliates, such as our current and future parents, subsidiaries or other companies under common control and ownership with Palisade. We may use this information to enhance the information that we already maintain and to improve the accuracy of our records, in addition to other purposes described in this Policy.
From third parties. Palisade may obtain personal information from third-party sources such as our service providers and strategic partners. We may use this information to enhance the information that we already maintain and to improve the accuracy of our records, in addition to other purposes described in this Policy.
Automated information collection. We also collect information using cookies and similar technologies, as described below under the “Cookies and Similar Technologies” section.
III. How we Use Information
In addition to the uses described in the above section, we may also use Business Information and/or personal information for one or more of the following purposes:
- Provide, maintain, and improve the Site
- Verify, cleanse, update, and maintain Business Information and other information provided through the Site or through the other methods described in this Policy
- Provide and deliver the Services, process transactions, and send related information, including communications and invoices
- Send technical notices, updates, security alerts, and support and administrative messages
- Respond to comments, questions, and requests, and provide customer support
- Create Palisade account(s) and identify users signing in to their account
- Communicate about products, services, offers, promotions, rewards, and events offered by Palisade and others, and provide news and information
- Monitor and analyze trends, usage, and activities in connection with the Site
- Detect, investigate, and prevent fraud and other illegal activities
- Protect the rights and property of Palisade, our customers, and others
- Personalize and improve the Site
- Provide notice of important changes to the Site, including changes or updates to this Privacy Policy
- Facilitate contests, sweepstakes, and promotions, process entries, and deliver rewards
- Consider persons for possible employment with Palisade, and communicate about employment opportunities or submitted employment applications
- Respond to requests from individuals to access, correct, or delete their information, or requests to exercise other rights related to their information under applicable law
- Create aggregated statistical data, inferred non-personal data, or anonymized or pseudonymized data (rendered non-personal and non-identifiable), which we or our business partners or customers may use to provide and improve our respective services
- Comply with our contractual and legal obligations, resolve disputes with users, and enforce our agreements
- Carry out any other purpose described at the time the information was collected
IV. How we Share Information
Disclosures of Business Profiles. We may make any Business Information that our users contribute for inclusion in our Directory, that we collect from public web sources, that we collect through market research surveys and phone interviews conducted by our in-house research team, that we license from third parties, or that we otherwise collect as described in this Policy available to users of the Site, to our strategic partners, and to our customers. Information provided, including Business Information, in creating or updating a Professional Profile, will be included in the Directory and thus can be viewed by third parties.
Disclosures via Public Directory. Palisade makes certain limited Business Information from its Professional Profiles publicly available in our Public Directory on our Site. The categories of Business Information that may be made available in the Public Directory include past or current name, company, company headquarters telephone number, office address, job title, and/or education information. Information in the Public Directory is publicly available to visitors who visit our Public Directory webpages on our Site.
Disclosures to Affiliates. We may share Business Information with our affiliates who may act for us for any of the purposes set out in this Privacy Policy, including our current and future parents, subsidiaries, and other companies under common control and ownership with Palisade.
Disclosures to Service Providers. Palisade may from time to time disclose Business Information or other collected information to service providers, solely for providing functions related to our operation of the Site and provision of the Services and for no other purpose. For example:
- Palisade uses service providers to process credit card payments on our Site. Information such as name, billing address, phone number, email address, and credit card information will be submitted to service providers for verification and to manage any recurring payments.
- Palisade uses software hosted by a service provider to provide us with information regarding our visitors’ activities on our Site. When individuals visit our Site, that service provider may set cookies on our behalf and may receive information about such individuals’ browsing activity on our Site.
Disclosures to Integration Partners. In using Palisade’s Integrations, such as Palisade’s SFNA and web browser extensions, Business Information from Palisade may be disclosed to a customer’s CRM, MAT, or sales enablement software as requested or directed by our customers.
Disclosures for Legal Reasons. We may disclose collected information, including Business Information, to a third party if we believe in good faith that such disclosure is necessary or desirable: (i) to comply with lawful requests, subpoenas, search warrants, or orders by public authorities, including to meet national security or law enforcement requirements; (ii) to address a violation of the law; (iii) to protect the rights, property, or safety of Palisade, its users, or the public; (iv) to allow Palisade to exercise its legal rights or respond to a legal claim; or (v) to respond to data subject requests for access to data to the extent necessary to comply with applicable laws.
Disclosures to a Buyer of the Company. If our company or substantially all of our assets are acquired, or in the event of a merger or bankruptcy, information about you and/or information you provide to Palisade may be among the transferred assets.
Other Disclosures
Information about individuals who register for a Palisade event with a third-party speaker will generally be shared with the speaker and any third-party sponsors or partners of the event.
We post customer testimonials on our Site which may contain the customer’s name. We obtain consent from the customer prior to posting any testimonial. If a customer wishes to update or delete their testimonial, they can contact us at support@palisadeknowledge.com.
Our Site offers publicly accessible blogs or community forums. Any content provided in these areas may be read, collected, and used by others who access them. Individuals can request the removal of their personal information from our blog or community forum by contacting us at support@palisadeknowledge.com. In some cases, we may not be able to remove the personal information, in which case we will let the requestor know that we are unable to do so and why.
V. Cookies and Similar Technologies
Most websites, including our Site, use a feature of browsers to set a small text file called a “cookie” on a computer. The site placing the cookie on a computer can then recognize the computer when the user of the computer revisits the site to allow auto login and track how the user is using the site.
When individuals visit our Site, our servers and/or those of our service providers automatically record certain information that the web browser sends, such as web request, Internet Protocol address, browser type, referring/exit pages and URLs, page loads and clicks, domain names, landing pages, pages viewed, time and date of use, and other information. We may link this information to information that individuals submit while on our Site, which does allow such individuals to be personally identified.
Individuals are free to decline cookies and can configure their browser to accept all cookies, reject all cookies, erase cookies, or notify the user when a cookie is set. Electing to reject or disable cookies may substantially limit an individual’s ability to use our Site.
Palisade may also adopt other technologies that serve similar functions as cookies.
A. Third Party Cookies
The use of cookies and similar technologies by our partners, affiliates, tracking utility company, and service providers is not covered by this Policy. We do not have access to or control over these cookies. Our partners, affiliates, tracking utility company, and service providers may use session ID cookies in order to:
- personalize visitors’ experience
- analyze which pages our visitors visit
- provide website features such as social sharing widgets
- measure advertising effectiveness
- track which areas of our site individuals visit in order to remarket to them
To disable or reject third-party cookies generally, please refer to the third-party’s relevant website or configure your browser settings appropriately. Individuals can also reject third-party analytics cookies by clicking the “Close” button on the cookie banner when visiting our Site.
B. Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc., on our Site. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Site, compile reports on the Site’s activity, and provide other services related to Site activity and usage. The technologies used by Google may collect information such as IP address, time of visit, whether a visitor is a return visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google click here.
VII. How Do We Keep Information Secure?
Information security is important to us. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. However, no method of Internet transmission or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect information, we cannot guarantee its absolute security.
VIII. Data Retention
We will retain personal information for a period of time consistent with the original purpose(s) for which we collected it, as described in this Privacy Policy, including, as applicable, (i) for as long as we have an ongoing relationship with the individual to whom the information pertains; (ii) as long as needed to provide users, our customers, or our partners the Services; (iii) as necessary to comply with our legal obligation(s); (iv) as necessary to resolve disputes or to protect ourselves from potential future disputes; or (v) as necessary to enforce our agreements. Retention periods will be determined taking into account the amount, nature, and sensitivity of the personal information and the purpose(s) for which it was collected. After the retention period ends, we will delete the personal information. Where we are unable to do so, we will ensure that appropriate measures are put in place to prevent any further use of such information.
IX. Links to Other Sites
This Site contains links to other sites that are not owned or controlled by Palisade. We are not responsible for the privacy practices of such other sites. When individuals leave our Site, we encourage them to be aware and to read the privacy statements of each and every website that collects personally identifiable information. This Policy applies only to information collected by this Site or in the method(s) otherwise discussed herein.
X. Social Media Widgets
Our Site includes social media features, such as the Facebook “Like” button and “Widgets,” such as the “Share” button or interactive mini-programs that run on our Site. These features may collect IP address and which page was visited on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Interactions with these features are governed by the privacy policy of the company providing it.
XI. Information for Users in Europe and Elsewhere Outside the U.S.
Individuals who use our Site outside of the United States should understand that we may collect, process, and store their personal information in the United States and other countries in which we or our affiliates or subcontractors maintain facilities. The laws in the U.S. regarding personal information may be different from the laws of such individuals’ state or country.
XII. California Privacy Rights
California law permits California residents to request certain information regarding the disclosure of their personal information by us to third parties for the third parties’ direct marketing purposes. To make such a request, please send the request, by mail or email, to the address at the end of this Policy under the “Contact Us” section.
XIII. Do Not Track Signals
Browsers or devices may include ‘Do Not Track’ functionality. Our information collection and disclosure practices, and the choices that we provide to visitors, will continue to operate as described in this Policy, whether or not a Do Not Track signal is received.
XIV. Children’s Privacy
Our Site is not directed to or intended for individuals under the age of 16. We do not knowingly collect or use any personal information from users of our Site who are under the age of 16. No personal information should be submitted to our Site by individuals who are under 16 years of age. If we learn that we have collected information from someone who is under 16, we will take steps to delete the personal information as soon as possible. Individuals who believe we may have collected personal information from someone under 16 should contact us at support@palisadeknowledge.com.
XV. Changes to this Policy
Palisade reserves the right to modify this Policy from time to time, so please review it regularly. If we make material changes to this Policy, we will notify individuals here, by email, and/or by means of a notice on our homepage prior to the changes becoming effective. Continued use of the Site after any updates to this Privacy Policy constitutes acceptance of the updated Privacy Policy.
XVI. Non-Privacy Shield Related Questions or Complaints
For an unresolved data privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
XVII. Contact Us
For questions or concerns regarding this Privacy Policy, please contact us at:
Palisade
Attn: Privacy
6614 Ave U
Brooklyn, NY 11234
Email: support@palisadeknowledge.com